How to Get Reviews on Shopify: A Step-by-Step Guide

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As an online business owner, you understand the importance of positive customer reviews for your Shopify store. A glowing review can boost customer trust, improve product visibility and SEO, and increase conversion rates. However, getting customers to leave reviews can be a challenge. In this step-by-step guide, we’ll explore how to set up a review system on your Shopify store and encourage customers to leave reviews.

Understanding the Importance of Reviews on Shopify

Boosting Customer Trust and Confidence

Customers are more likely to purchase from your store if they can see that others have had a positive experience. Reviews provide social proof that your products are high-quality, which fosters trust and confidence in potential buyers.

For example, let's say you're selling a new line of skincare products. A customer who is interested in purchasing your products may be hesitant to do so if they're not familiar with your brand. However, if they see that other customers have left positive reviews about the effectiveness of your products and the quality of your customer service, they may be more likely to make a purchase.

Additionally, reviews can help address any concerns or questions potential customers may have about your products. If a customer leaves a review mentioning how a particular product helped them with a specific skin concern, this can reassure other potential customers who may have similar concerns.

Improving Product Visibility and SEO

Reviews can also improve your store's visibility and SEO. Search engines favor websites with fresh, user-generated content, and reviews provide just that. When customers leave reviews, they're often using keywords related to your products, which can help improve your organic search rankings.

For example, if you're selling handmade jewelry, a customer who leaves a review may mention the unique design of a particular piece. This can help improve your search rankings for keywords related to handmade jewelry and unique designs.

Additionally, reviews can help improve the visibility of your products within your own store. Many Shopify themes allow you to display reviews on product pages, which can help potential customers make informed purchasing decisions.

Increasing Conversion Rates

A positive review can be the deciding factor for a customer to make a purchase. Reviews provide valuable information about the product, and when customers see that others have had a positive experience, they're more likely to hit the "Add to Cart" button.

However, it's important to note that negative reviews can also impact conversion rates. While it may be tempting to delete negative reviews, it's important to address them in a professional and helpful manner. By responding to negative reviews and offering solutions to any issues the customer may have had, you can show potential customers that you value their feedback and are committed to providing a positive shopping experience.

In conclusion, reviews are an essential part of any successful Shopify store. By boosting customer trust and confidence, improving product visibility and SEO, and increasing conversion rates, reviews can help you build a loyal customer base and grow your business.

Setting Up a Review System on Your Shopify Store

Are you looking to increase customer trust and boost sales on your Shopify store? Adding a review system can help you achieve both goals. Reviews provide social proof, which can help build trust with potential customers. They also provide valuable feedback that can help you improve your products and customer service.

Choosing the Right Review App for Your Store

With so many review apps available, it can be overwhelming to choose the right one for your store. Consider the features that are most important to you. Do you want an app that allows customers to upload photos with their reviews? Do you want an app that sends automated review request emails to customers after they make a purchase? Do you want an app that integrates with other marketing tools, such as social media or email marketing platforms?

Once you've narrowed down your options, take advantage of free trials or demos to test out the apps and see which one is the best fit for your needs and budget.

Installing and Configuring the Review App

Once you've chosen a review app, installing and configuring it is usually a straightforward process. Most apps have step-by-step instructions that guide you through the process. Some apps may require you to add a code snippet to your Shopify theme, while others may have a plugin that you can install.

When configuring the app, take some time to explore any customization options that are available. For example, you may be able to choose the color scheme or font used in the review display. You may also be able to choose whether to display reviews on your homepage or other pages of your website.

Customizing the Review Display on Your Product Pages

While most review apps will automatically display reviews on your product pages, you may want to customize the placement and style of the display. Consider the layout of your website and where the review display will be most visible to customers. You may want to showcase the reviews above the fold or at the bottom of the page.

When choosing a style for the review display, consider your website's design and overall aesthetic. You want the reviews to blend in seamlessly with the rest of your website and not appear out of place.

By following these steps and setting up a review system on your Shopify store, you can increase customer trust and boost sales. Happy reviewing!

Encouraging Customers to Leave Reviews

As a business owner, you know how important it is to have positive reviews for your products. Not only do they provide valuable feedback for your business, but they also help to build trust with potential customers. However, getting customers to leave reviews can be a challenge. Here are some effective strategies to encourage customers to leave reviews:

Crafting Effective Post-Purchase Emails

One way to encourage customers to leave reviews is to send a post-purchase email. This email should not only thank the customer for their purchase but also provide them with additional information about the product they purchased. This can include tips on how to use the product, care instructions, or other relevant information that will help the customer get the most out of their purchase. By providing value in the email, customers are more likely to feel appreciated and motivated to leave a review. Be sure to include a direct link to the product review page and make it easy for customers to leave a review by providing clear instructions.

Offering Incentives for Leaving Reviews

Consider offering an incentive for leaving a review, such as a discount on their next purchase or a chance to win a prize. This can be a powerful motivator for customers to take the time to leave feedback. However, be careful not to offer incentives that may be perceived as bribes for positive reviews. Instead, focus on encouraging honest feedback from customers.

Leveraging Social Media to Request Reviews

Use your social media channels to request reviews from customers. Share positive reviews on your website and social media channels to promote your brand and showcase happy customers. You can also create social media campaigns that encourage customers to share their experiences with your products. For example, you could create a hashtag that customers can use when sharing their reviews on social media. This will help to increase the visibility of your brand and encourage more customers to leave reviews.

By implementing these strategies, you can encourage more customers to leave reviews for your products. Remember that building a strong reputation takes time and effort, but the rewards are well worth it. Happy customers are more likely to become repeat customers and recommend your products to others.

Managing and Responding to Reviews

Monitoring and Moderating Reviews

Once you've set up a review system, it's important to monitor and moderate reviews. Respond promptly to any negative reviews or complaints and take steps to resolve any issues. Make sure that all reviews meet your review guidelines and remove any that don't.

Responding to Positive Reviews

Don't forget to respond to positive reviews! Thank the customer for their kind words and reinforce your commitment to customer satisfaction and high-quality products.

Handling Negative Reviews and Customer Complaints

When you receive a negative review or customer complaint, it's important to respond quickly and professionally. Apologize for any negative experience and offer to make things right. Take the conversation offline if necessary and work to resolve the issue in a way that satisfies the customer.


Getting reviews on your Shopify store is an important part of running a successful online business. By setting up a review system, encouraging customers to leave reviews, and effectively managing and responding to those reviews, you can improve customer trust, product visibility and SEO, and increase conversion rates. Use the steps outlined in this guide to start getting more reviews on your Shopify store today!

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