How to Create a Coupon Code in WooCommerce

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If you're looking to boost sales and customer loyalty on your WooCommerce store, coupon codes are a powerful tool you can use to achieve that. Coupon codes allow you to offer discounts to customers on specific products or for their entire order. In this article, we will cover the importance of coupon codes, how to set up your store for coupon codes, how to create a new coupon code, and how to customize your coupon codes for different promotions.

Understanding the Importance of Coupon Codes in WooCommerce

Boosting Sales and Customer Loyalty

Offering coupon codes to your customers can help you increase your sales and customer loyalty. By giving your customers a discount on their purchase, you are making it more enticing for them to buy. This not only boosts your sales but also helps in building customer loyalty. When customers feel that they are getting a good deal, they are more likely to return for more purchases in the future.

Moreover, coupon codes can help you in tracking customer behavior. You can analyze the data to see which products are popular among your customers and which ones are not. This can help you in making informed decisions about your inventory and marketing strategies.

Attracting New Customers

Coupon codes are not only beneficial for existing customers but also for attracting new ones. By offering a discount to first-time customers, you can make it more appealing for them to try out your products. This can lead to increased visibility and word-of-mouth advertising, which can help your store grow in the long run.

In addition, you can also use coupon codes to target specific customer groups. For example, you can offer a discount to students or senior citizens, which can help you in building a loyal customer base among these groups.

Encouraging Repeat Purchases

Coupon codes can also be used to encourage repeat purchases from your customers. By offering a discount on their next purchase, you are incentivizing them to come back and buy from your store again. This can be particularly effective if you offer a discount on a related product, based on their previous purchase.

Furthermore, coupon codes can be used to promote seasonal or holiday sales. For instance, you can offer discounts on Christmas or Black Friday, which can help you in boosting your sales during these periods.

In conclusion, coupon codes are an effective way to increase your sales, attract new customers, and encourage repeat purchases. By using them strategically, you can build a loyal customer base and grow your business in the long run.

Setting Up Your WooCommerce Store for Coupon Codes

If you're looking to increase sales and attract new customers to your online store, offering coupon codes is a great way to do so. Coupon codes are a type of promotional tool that can be used to offer discounts to customers on your products. In this guide, we'll walk you through the steps of setting up your WooCommerce store for coupon codes.

Installing and Activating WooCommerce

The first step in setting up your store for coupon codes is to install and activate the WooCommerce plugin. WooCommerce is a free, open-source plugin that allows you to turn your WordPress site into a fully functional e-commerce store. Once you have installed and activated WooCommerce, you can begin configuring your store for coupon codes.

WooCommerce is a powerful platform that offers a wide range of features and functionalities to help you manage your online store. With WooCommerce, you can easily add products, manage orders, and track your sales and revenue. It also offers a variety of payment and shipping options to make it easy for your customers to purchase from your store.

Configuring General Settings

Before you start creating coupon codes, you'll need to configure some general settings for your store. This includes things like your store's currency, payment options, and shipping options. You can access the general settings by going to WooCommerce > Settings from your WordPress dashboard.

It's important to take the time to configure these settings correctly to ensure that your store runs smoothly and your customers have a positive shopping experience. For example, you'll need to choose a payment gateway that supports coupon codes, such as PayPal or Stripe.

Adding Products to Your Store

Once you have configured your general settings, you can begin adding products to your store. This includes setting up product categories and adding product descriptions and images. You can add products by going to Products > Add New from your WordPress dashboard.

When adding products to your store, it's important to provide as much detail as possible to help your customers make informed purchasing decisions. This includes high-quality images, detailed descriptions, and accurate pricing information.

It's also a good idea to organize your products into categories to make it easy for customers to find what they're looking for. For example, if you sell clothing, you might have categories for men's clothing, women's clothing, and children's clothing.

Creating Coupon Codes

Now that you have your store set up and your products added, it's time to start creating coupon codes. Coupon codes can be used to offer discounts on specific products, categories of products, or on the entire store. To create a coupon code, go to WooCommerce > Coupons from your WordPress dashboard.

When creating a coupon code, you'll need to choose the type of discount you want to offer, such as a percentage off or a fixed amount off. You'll also need to set the expiration date and any usage restrictions, such as a minimum purchase amount or a limit on the number of times the coupon can be used.

Once you've created your coupon code, you can share it with your customers via email, social media, or on your website. Coupon codes are a great way to incentivize customers to make a purchase and can help boost your sales and revenue.


Setting up your WooCommerce store for coupon codes is a simple process that can have a big impact on your sales and revenue. By following the steps outlined in this guide, you'll be able to create a successful online store that offers discounts to your customers and encourages them to make a purchase.

Creating a New Coupon Code in WooCommerce

Accessing the Coupons Interface

To create a new coupon code, you'll need to access the Coupons interface in WooCommerce. You can do this by going to Marketing > Coupons from your WordPress dashboard.

Setting the Coupon Code and Description

Once you are in the Coupons interface, you can start creating a new coupon code. The first thing you need to do is set the coupon code and description. This is what your customers will enter at checkout to get their discount. You can also add a description that explains the terms and conditions of the coupon code.

Configuring Discount Types and Amounts

Next, you'll need to configure the discount type and amount for your coupon code. There are two main types of discounts you can offer: percentage-based discounts and fixed amount discounts. Percentage-based discounts offer a percentage off the total order value, while fixed amount discounts offer a specific dollar amount off the total order value.

Applying Usage Restrictions

You can also apply usage restrictions to your coupon code to ensure it is used appropriately. This includes things like setting a minimum order value, limiting the usage to specific products or categories, and restricting usage to specific customers.

Setting Usage Limits and Expiration Dates

Finally, you'll need to set usage limits and expiration dates for your coupon code. This includes things like setting a maximum number of times the coupon can be used and setting an expiration date for the coupon. This helps ensure that your coupon code is used in a timely and controlled manner.

Customizing Your Coupon Codes for Different Promotions

Percentage Discounts vs. Fixed Discounts

When creating coupon codes, it's important to consider which type of discount will work best for your promotion. Percentage-based discounts are ideal for promotions where the discount percentage is high, while fixed amount discounts are better for promotions where the discount amount is low.

Free Shipping Coupons

Another type of coupon code you can offer is a free shipping coupon. This can be a great way to incentivize customers to make a purchase, especially if they were hesitant due to the shipping costs.

Product-Specific and Category-Specific Coupons

You can also create coupons that are specific to certain products or categories. This can be particularly useful for promoting new products or getting rid of excess inventory.

Combining Coupons with Other Promotions

Finally, you can also combine different types of coupon codes to create more complex promotions. For example, you can offer a percentage-based discount on a specific product category and a fixed amount discount for first-time customers.


Creating coupon codes in WooCommerce is a powerful tool for boosting sales and customer loyalty on your store. By offering discounts to your customers, you can increase their likelihood of purchasing from your store and encourage them to return in the future. In addition, customizing your coupon codes for different promotions can help you attract new customers and get rid of excess inventory. By following the steps outlined in this article, you can start creating effective coupon codes for your WooCommerce store today.

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