How to Change the Favicon on Shopify

7 minute read

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If you're running an online store on Shopify, you might be wondering how to spruce up your website and make it stand out from the rest. One way to do this is by changing your favicon – the small icon that appears next to your website's name in a browser tab or bookmark. In this article, we'll cover the ins and outs of changing your favicon on Shopify, from understanding what a favicon is to troubleshooting common issues.

Understanding Favicons and Their Importance

Before we jump into the steps for changing your favicon on Shopify, let's first discuss what a favicon is and why it's important for your online store.

What is a Favicon?

A favicon is a small icon that appears in the browser tab and bookmark bar to help identify your website. It's typically a logo or other symbol that represents your brand. Favicons are usually 16x16 pixels or 32x32 pixels in size, and they're saved as .ico, .png, or .gif files.

Did you know that the term "favicon" is short for "favorite icon"? The term originated from the practice of bookmarking websites in web browsers, where users could save their favorite websites and the favicon would appear next to the website name.

Why is a Favicon Important for Your Shopify Store?

A favicon is important for your Shopify store for a few reasons. Firstly, it helps to establish your brand and make your website more recognizable. When a visitor sees your favicon, they will be more likely to remember your website and return to it in the future.

Secondly, it can help to improve user experience by making it easier for visitors to identify your website when they have multiple tabs open. With so many websites and tabs open, it can be easy to lose track of which tab belongs to which website. A favicon can help prevent this confusion and frustration for your visitors.

Finally, a favicon can also improve your website's credibility and professionalism by giving it a more polished look. A well-designed favicon can make your website look more established and trustworthy, which can help to increase conversions and sales.

In conclusion, a favicon may seem like a small detail, but it can have a big impact on your Shopify store. It can help to establish your brand, improve user experience, and increase credibility and professionalism. So, if you haven't already, be sure to add a favicon to your Shopify store today!

Preparing Your Favicon Image

Having a favicon is an essential part of creating a strong brand image for your website. Not only does it add a professional touch, but it also helps visitors easily identify your website among a sea of tabs.

Now that we know why a favicon is important, let's discuss how to prepare your favicon image before uploading it to Shopify.

Choosing the Right Image Format

The first step in preparing your favicon image is to choose the right image format. As mentioned earlier, favicons can be saved as .ico, .png, or .gif files. It's recommended to use a .png or .gif file, as these formats typically offer higher quality and support transparency if you have a non-rectangular favicon.

When choosing your image format, keep in mind that different browsers may support different formats. It's always a good idea to test your favicon on multiple browsers to ensure it displays correctly.

Resizing Your Image to the Appropriate Dimensions

The next step is resizing your image to the appropriate dimensions. As mentioned earlier, favicons are typically either 16x16 pixels or 32x32 pixels in size. Ensure that your image is in one of these sizes before uploading it to Shopify.

It's important to note that if your image is not square, it will be automatically cropped to fit the square dimensions of a favicon. Be sure to preview your favicon before uploading it to ensure it looks the way you intended.

Optimizing Your Image for Web Use

Finally, you'll want to optimize your favicon image for web use. This means compressing the image to reduce its file size without sacrificing image quality. Large image files can slow down your website's load time, so it's important to keep your favicon file size as small as possible.

You can use image editing software like Photoshop or online tools like TinyPNG to compress your image. Be sure to preview your favicon after compressing it to ensure it still looks crisp and clear.

By following these steps, you'll be able to create a high-quality favicon that accurately represents your brand and enhances your website's user experience.

Uploading and Changing Your Favicon in Shopify

Having a custom favicon is an important aspect of branding your online store. A favicon is a small image that appears in the browser tab when someone visits your website. It's a great way to make your website stand out and be easily recognizable. Here's how you can upload and change your favicon in Shopify:

Accessing Your Shopify Theme Editor

The first step is to access your Shopify theme editor. This is where you can make changes to your website's design and functionality. To access the theme editor, log in to your Shopify dashboard and click on "Online Store" from the left-hand menu. Then, click on "Themes" and select the theme you want to edit. From here, click on the "Actions" dropdown and select "Edit code."

Uploading Your Favicon Image

Once you're in the theme editor, you can upload your favicon image to Shopify. To do this, select the "Assets" folder and click on "Add a new asset." From here, select your favicon image file and upload it to Shopify. It's important to note that your favicon image should be a square image with a minimum size of 512x512 pixels. This will ensure that it looks crisp and clear on all devices.

Replacing the Existing Favicon

Now that you've uploaded your favicon image to Shopify, it's time to replace the existing favicon with your new one. To do this, navigate to the "Theme.liquid" file and find the code that references the favicon. This will typically be something like:

Replace the "favicon.png" part with the name of your new favicon image file, and save the changes. You should now see your new favicon appear in your browser tab!

It's important to note that it may take some time for your new favicon to appear. This is because browsers often cache favicons, so it may take a few hours or even days for the new favicon to show up for all visitors to your website. Additionally, if you have a mobile app for your Shopify store, you'll need to update the favicon there as well.

Overall, changing your favicon in Shopify is a simple process that can have a big impact on your website's branding and recognition. With just a few clicks, you can upload and replace your favicon to create a more cohesive and professional look for your online store.

Troubleshooting Common Favicon Issues

While changing your favicon on Shopify is usually a straightforward process, there are some common issues that can arise. Here's how to troubleshoot them:

Favicon Not Displaying Properly

If your favicon isn't displaying properly, double-check that you've uploaded the correct file in the correct format and size. The recommended format for favicons is .ico, but some browsers also support .png and .gif formats. It's important to note that favicons should be square and at least 32x32 pixels in size, but can be up to 512x512 pixels for high-resolution displays.

If you've uploaded the correct file in the correct format and size, but your favicon still isn't displaying properly, there may be an issue with your website's code. Check to make sure that the code for your favicon is correctly placed in the <head> section of your website's HTML code.

You may also want to clear your browser cache and restart your browser to see if that fixes the issue. Sometimes, browsers will cache favicons and won't display the updated version until the cache is cleared.

Favicon Not Updating After Changes

If your favicon isn't updating after you've made changes in Shopify, it could be because your browser is still displaying a cached version of the old favicon. Try clearing your browser cache and restarting your browser to see if that resolves the issue.

If clearing your cache doesn't work, you may need to manually update the favicon on your website. To do this, you'll need to replace the old favicon file with the new one in your website's code. Make sure to update the file path and name in the code as well.

Browser-Specific Favicon Issues

Finally, it's worth noting that some browsers may display favicons differently or have specific requirements for them. For example, Safari requires favicons to be in the .ico format and may display them differently depending on the device being used. If you're experiencing browser-specific issues with your favicon, try consulting the browser's documentation or forums for more information.

Additionally, some browsers may not display favicons at all if the user has disabled them in their settings. It's important to keep this in mind when designing your website, as not all users will see your favicon.

Overall, troubleshooting favicon issues can be frustrating, but with a little patience and attention to detail, you can get your favicon displaying properly and enhance the overall look of your website.


Changing your favicon on Shopify is a small but important step in establishing your online store's brand and credibility. By following the steps outlined in this article and troubleshooting any potential issues, you can easily change your favicon and give your website a polished, professional look.

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