How to Calculate Net Sales in Shopify

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If you run an e-commerce store, knowing how to calculate net sales in Shopify is crucial. After all, it's the metric that tells you how much money is moving through your business. But what exactly is net sales, how do you calculate it in Shopify, and how can you use this data to improve your business? Let's explore these questions in-depth.

Understanding Net Sales

Definition of Net Sales

Net sales, sometimes referred to as revenue, is the total amount of money you receive from customers for goods or services sold, minus any discounts, allowances, or returns. Simply put, it's the money you keep after deducting certain expenses.

For example, if you own a small bakery and sell $10,000 worth of bread and pastries in a month, but you offer a 10% discount to customers who buy more than $50 worth of products, and you also have $500 worth of returns, your net sales for that month would be:

Net Sales = $10,000 - ($10,000 x 10%) - $500 = $8,500

So, your net sales for that month would be $8,500.

Importance of Calculating Net Sales

Calculating your net sales is essential for understanding the financial health of your business. By subtracting the cost of goods sold and operating expenses from your net sales figure, you can determine your profitability. This information can then be used to make more informed decisions about pricing, marketing, and overall strategy.

For instance, if you find that your net sales have been decreasing over the past few months, you may want to evaluate your pricing strategy. Perhaps you are charging too much for your products, or maybe your competitors are offering similar products at a lower price. By analyzing your net sales, you can make informed decisions about how to adjust your pricing strategy to better meet the needs of your customers.

Additionally, by tracking your net sales over time, you can identify trends and patterns in your business. For example, you may notice that your net sales tend to be higher during certain times of the year, such as holidays or special events. This information can be used to plan your inventory, staffing, and marketing efforts accordingly.

In summary, understanding and calculating your net sales is an important aspect of running a successful business. By keeping track of this figure and using it to inform your decision-making, you can ensure that your business remains profitable and sustainable over time.

Setting Up Your Shopify Account for Net Sales Tracking

If you're running an online store, tracking your net sales is crucial to understanding your business's performance. Shopify, one of the most popular e-commerce platforms, offers a range of tools and features to help you track your sales and gain valuable insights into your customers' behavior.

Choosing the Right Shopify Plan

Before you start tracking your net sales in Shopify, you need to make sure you're on the right plan. Shopify offers several pricing tiers, each with different features and benefits. The Basic Shopify plan, which starts at $29 per month, is the most affordable option and includes basic sales tracking features. However, to access advanced sales analytics and reports, you'll need to upgrade to the Shopify or Advanced Shopify plans, which start at $79 and $299 per month, respectively.

Keep in mind that upgrading to a higher plan also comes with additional benefits, such as lower transaction fees, more staff accounts, and more advanced e-commerce features.

Integrating Sales Analytics Apps

In addition to Shopify's built-in sales tracking features, you can also integrate sales analytics apps to get more detailed data about your sales. Some of the most popular options include:

  • Google Analytics: This free tool from Google offers a wide range of features to help you track your website's traffic and sales. By integrating Google Analytics with your Shopify account, you can get detailed information about your customers' behavior, such as which pages they visit, how long they stay on your site, and which products they purchase.
  • Kissmetrics: This paid tool offers advanced analytics features, such as cohort analysis and customer segmentation. With Kissmetrics, you can track individual customer behavior over time and gain insights into how to improve your sales and marketing efforts.
  • Mixpanel: This paid tool offers a range of analytics features, including funnel analysis, retention tracking, and A/B testing. With Mixpanel, you can track how customers move through your sales funnel and identify areas for improvement.

When choosing a sales analytics app, it's important to consider your budget, the features you need, and the level of support you require. Some apps may require more technical knowledge to set up and use, while others may offer more user-friendly interfaces.

By integrating sales analytics apps with your Shopify account, you can gain a deeper understanding of your customers' behavior and make data-driven decisions to improve your sales and grow your business.

Calculating Net Sales in Shopify

Identifying Revenue Streams

To calculate your net sales in Shopify, you'll first need to identify all of your revenue streams. This includes all sales from your online store, as well as any sales made through other channels such as wholesale or pop-up shops.

When identifying your revenue streams, it's important to consider the different types of products or services you offer. For example, if you sell physical products, you may also offer digital products or services such as consultations or memberships. Make sure to include all revenue streams in your calculations.

Additionally, it's important to keep track of the different payment methods you accept. This can include credit cards, PayPal, Apple Pay, and more. Each payment method may have different fees or processing times that can impact your net sales.

Deducting Sales Returns and Allowances

Next, you'll need to deduct any sales returns and allowances from your total revenue. This includes refunds, exchanges, and any discounts or promotions you offered to customers.

It's important to have a clear and fair return policy in place for your customers. This can help reduce the number of returns and exchanges, which can impact your net sales. Additionally, offering promotions or discounts can be a great way to attract customers, but it's important to consider the impact on your net sales.

Deducting Sales Discounts

If you offer discounts and promotions to your customers, you'll also need to deduct those from your total revenue. This includes any coupon codes, percentage discounts, or other deals you've offered.

When offering discounts or promotions, it's important to consider the impact on your profit margins. While it may attract more customers, it can also reduce your net sales. Make sure to track the effectiveness of your promotions to determine if they're worth the cost.

Factoring in Taxes and Shipping Fees

Finally, you'll need to account for any taxes and shipping fees that were charged to customers. This amount should be subtracted from your total revenue as well.

When calculating taxes, it's important to consider the different tax rates for different regions or countries. Additionally, shipping fees can vary depending on the size and weight of the products being shipped. Make sure to keep track of these costs to accurately calculate your net sales.

Analyzing Your Net Sales Data

Identifying Sales Trends

Now that you know how to calculate your net sales in Shopify, it's time to put that data to use. One of the most important things you can do with this information is to identify sales trends over time. Are your sales increasing or decreasing? Are there certain products that are selling better than others? This data can help you make informed decisions about inventory management and product development.

Evaluating Marketing Campaigns

You can also use your net sales data to evaluate the effectiveness of your marketing campaigns. If you notice a spike in sales after running a specific ad or promotion, then you'll know that strategy was effective. If you don't see any significant changes, then you may want to consider trying a different approach.

Assessing Product Performance

Lastly, analyzing your net sales data can help you assess the performance of individual products in your store. Are there products that are consistently top-sellers? Are there products that aren't selling as well as you'd like? By identifying these trends, you can make smarter decisions about which products to invest in and which ones to cut back on.


Calculating net sales in Shopify is a critical task for any e-commerce store owner. By understanding this metric and analyzing your data, you can make more informed decisions about pricing, marketing, and overall strategy. Use the tips and strategies outlined in this article to start tracking your net sales today, and watch your business thrive.

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