As an online course creator, determining the success and impact of your courses is essential to your business. One metric that can help you gauge how well your courses are received by students is the Net Promoter Score (NPS). In this article, we'll explore NPS and how you can calculate it for your Teachable courses.
Understanding Net Promoter Score (NPS)
Net Promoter Score (NPS) is a system used across various industries to measure customer satisfaction and loyalty. It's a simple metric that asks customers to rate, on a scale of 0 to 10, how likely they are to recommend your business to others. Based on their response, customers are categorized into the following groups:
- Promoters: customers who rate your course a 9 or 10 and are likely to recommend it to others
- Passives: customers who rate your course a 7 or 8 and are satisfied but not particularly loyal
- Detractors: customers who rate your course a 0-6 and are unlikely to recommend it to others
The NPS score is then calculated by subtracting the percentage of detractors from the percentage of promoters. The resulting score can range from -100 to 100, with a higher score indicating greater customer loyalty and satisfaction.
What is Net Promoter Score (NPS)?
Net Promoter Score (NPS) is a management tool used to gauge customer loyalty. It's commonly used in business to measure satisfaction with a product or service, but can also be applied to assess student satisfaction with a Teachable course. NPS is a valuable metric because it provides a clear and concise way to measure customer loyalty and satisfaction.
Why is NPS Important for Your Teachable Course?
NPS is an important metric for course creators because it helps you identify areas where your course may need improvement. Collecting feedback from your students provides valuable insights into what's working well and what's not. By regularly measuring NPS, you can track changes to student satisfaction over time, and make informed decisions about how to improve your course.
For example, if you notice that your NPS score has decreased over time, it may be an indication that your course content needs updating or that your students are having difficulty understanding certain concepts. On the other hand, if your NPS score has increased, it may be an indication that changes you've made to your course have been well-received by your students.
Additionally, NPS can help you identify your most loyal and satisfied students, also known as your promoters. These students can be valuable advocates for your course, sharing their positive experiences with others and helping to attract new students. By identifying and nurturing these relationships, you can increase the visibility and success of your course.
Overall, NPS is a powerful tool for measuring student satisfaction and loyalty. By regularly measuring and analyzing your NPS score, you can ensure that your course is meeting the needs of your students and continuously improving over time.
Setting Up NPS in Teachable
Before you can start measuring NPS, there are a few things you'll need to set up in Teachable. NPS, or Net Promoter Score, is a metric used to measure customer loyalty and satisfaction. It is a simple question that asks customers how likely they are to recommend a product or service to a friend or colleague. NPS is a powerful tool for businesses to understand customer sentiment and make improvements to their products or services.
Integrating NPS Tools with Teachable
There are many NPS survey tools available, such as SurveyMonkey or Typeform, that you can integrate with Teachable. Integrating an NPS tool with Teachable allows you to collect data on how likely your students are to recommend your courses to others. This data can help you identify areas for improvement and make changes to increase customer satisfaction.
When choosing an NPS tool to integrate with Teachable, consider factors such as cost, ease of use, and data analysis capabilities. Once you've chosen a tool, follow the instructions for integration to ensure data is collected for your Teachable courses.
Creating an NPS Survey for Your Course
When creating your NPS survey, make sure to include questions that correspond to the different categories of NPS responders: promoters, passives, and detractors. Promoters are customers who give a score of 9 or 10 and are likely to recommend your courses to others. Passives are customers who give a score of 7 or 8 and may or may not recommend your courses. Detractors are customers who give a score of 0 to 6 and are unlikely to recommend your courses.
It's important to keep the survey short and concise. Too many questions can discourage students from responding. Consider asking open-ended questions to gather more detailed feedback from your students. This feedback can help you understand what aspects of your courses are working well and what areas need improvement.
In addition to NPS surveys, consider using other methods to gather feedback from your students, such as course evaluations or focus groups. This feedback can help you make data-driven decisions to improve your courses and increase customer satisfaction.
Collecting NPS Data from Students
Collecting NPS data from students is crucial for calculating your NPS score. But how do you get students to provide feedback?
When to Send NPS Surveys
It's important to choose the right time to send the survey to ensure students are motivated to respond. Avoid sending surveys immediately after a course or module is completed, as students may still be processing the information. Instead, wait a few weeks or months, and send the survey at a time when students are likely to remember their experience with your course.
Encouraging Students to Provide Feedback
It's essential to encourage students to participate in the survey. Offer incentives or rewards for completing the survey, such as discounts on future courses or bonus content. Personalizing the survey with the student's name and including a note of appreciation can also help motivate students to respond.
Calculating Your NPS Score
Now that you've collected feedback from your students, it's time to calculate your NPS score. The following steps can help you do that:
Categorizing Student Responses
First, categorize student responses into promoters, passives, and detractors. Responses of 9 or 10 indicate a promoter, responses of 7 or 8 indicate a passive, and responses of 0-6 indicate a detractor.
Determining Your NPS Score
Once you've categorized the responses, calculate the percentage of promoters, passives, and detractors, and subtract the percentage of detractors from the percentage of promoters. The result is your NPS score. An NPS score of 50 or higher is considered excellent, while a score of 30 or lower indicates significant areas for improvement.
Interpreting Your NPS Score
Understanding your NPS score is critical to improving your Teachable courses. If your score is low, it's important to review student feedback and identify areas for improvement. A high NPS score, on the other hand, indicates that your course is receiving positive feedback from students. In this case, it's essential to maintain the quality of your Teachable course and continue to provide excellent value to your students.
Improving Your NPS Score
If your NPS score indicates areas for improvement, there are several steps you can take to improve your Teachable course.
Identifying Areas for Improvement
Review student feedback and identify areas for improvement. Look for common themes or issues that students have raised and prioritize solutions based on their feedback.
Implementing Changes Based on Feedback
Implement changes to your Teachable course based on the feedback you received. Keep students informed about changes in your course and seek additional feedback to ensure new changes are well received.
Monitoring Your NPS Score Over Time
Continually monitoring your NPS score over time is crucial to your course's success. Regularly collecting feedback from students and tracking changes to your NPS score can help you identify trends and make informed decisions about improvements to your Teachable course.
Conclusion
Measuring your Net Promoter Score (NPS) is an effective way to gauge student satisfaction and loyalty to your Teachable course. By following the steps outlined in this article, you can easily calculate your NPS score and identify areas for improvement. With a few changes, you can improve your Teachable course and continue to provide excellent value to your students.