How to Calculate Margin in BigCommerce

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If you sell products online using BigCommerce, it's important to understand how to calculate your margins. Margin is a key metric for any business, especially those selling physical products. Margins can help you determine the profitability of your products and identify areas where you can improve your business operations. In this article, we'll go over how margins work in BigCommerce and how you can calculate them for your business.

Understanding Margin in BigCommerce

Before we dive into how to calculate margin in BigCommerce, let's define what margin is. Margin is the difference between the selling price of a product and the cost of that product. The margin represents the profit that you make on each sale. As such, margins are a crucial metric that businesses track to ensure they are making a profit on their products.

What is Margin?

In BigCommerce, margin is typically expressed as a percentage. For example, if a product has a selling price of $100 and a cost of $50, the margin would be 50%. This means that for every sale of that product, you make a profit of $50 (or 50% of the total sale).

It's important to note that margin can vary depending on the type of product you are selling. For example, luxury items may have a higher margin than everyday items. Additionally, margins can be affected by factors such as competition, supply and demand, and production costs.

Importance of Calculating Margin

As we mentioned earlier, margins are a key metric for any business. By keeping track of your margins, you can determine which products are profitable and which ones are not. This information can help you make informed decisions about pricing, inventory management, and product development.

Calculating your margins can also help you identify areas where you can cut costs and increase profitability. For example, if you find that a particular product has a low margin, you may want to consider reducing production costs or increasing the selling price.

BigCommerce and Margin Management

BigCommerce makes it easy to manage your margins with built-in tools that allow you to calculate margins for each product. This can save you time and help you stay on top of your business operations. Additionally, BigCommerce has integrations with third-party margin calculation tools that can provide more advanced features.

One such tool is the Margin Calculator app, which allows you to calculate margins based on different pricing models and shipping costs. Another app, the Margin Driver app, provides insights into your margins and offers suggestions for improving profitability.

By using these tools and keeping a close eye on your margins, you can ensure that your business is profitable and sustainable in the long run.

Setting Up Your BigCommerce Store for Margin Calculation

Are you looking to maximize your profits on BigCommerce? One way to do this is by accurately calculating your margins. In this guide, we'll show you how to set up your BigCommerce store for margin calculation.

Configuring Product Pricing

Setting the right price for your products is crucial for maintaining healthy margins. When deciding on a price, you'll need to consider various factors such as the cost of goods sold, competitor pricing, and your target profit margins. It's important to strike a balance between being competitive and profitable.

For example, if your competitors are selling similar products at a lower price, you may need to adjust your prices accordingly. However, you'll also need to ensure that your prices are high enough to cover your costs and generate a profit.

Entering Cost of Goods Sold (COGS)

Knowing your cost of goods sold (COGS) is essential for calculating your margins accurately. COGS includes the cost of raw materials, labor, and any other expenses directly related to producing your products.

By entering the COGS for each product in your BigCommerce store, you can determine the actual profit margin for each sale. This information can help you make informed decisions about pricing and adjust your strategy as needed to maintain profitability.

Integrating Third-Party Margin Calculation Tools

If you're looking for more advanced features for margin management, you may want to consider integrating a third-party margin calculation tool with your BigCommerce store.

Tools like MarginDriver and Profitwell offer robust reporting and analytics features that can help you manage your margins effectively. With these tools, you can track your margins over time, identify areas for improvement, and make data-driven decisions to optimize your profitability.

By following these steps and implementing best practices for margin calculation, you can set your BigCommerce store up for success and maximize your profits.

Calculating Margin in BigCommerce Manually

Determining Gross Margin

Calculating your margins manually in BigCommerce is straightforward. To determine your gross margin, subtract the cost of goods sold from the selling price and then divide the result by the selling price. The formula for gross margin looks like this:

  1. Calculate Gross Margin = ((Selling Price - COGS) / Selling Price) x 100

For example, let's say you sell a product for $100 and the cost of goods sold is $50. The gross margin for this product would be calculated as ((100 - 50) / 100) x 100 = 50%. This means that you make a profit of $50 (or 50% of the total sale) on each unit sold.

Calculating Net Margin

Calculating the net margin is similar to calculating the gross margin, but it takes additional expenses into account. To determine the net margin, you'll need to subtract operating expenses (such as marketing, shipping, and overhead) from the gross margin. The formula for net margin looks like this:

  1. Calculate Net Margin = ((Selling Price - COGS - Operating Expenses) / Selling Price) x 100

For example, if the same product from the previous example had operating expenses of $10 per sale, the net margin would be calculated as ((100 - 50 - 10) / 100) x 100 = 40%. This means that you make a profit of $40 (or 40% of the total sale) on each unit sold after factoring in operating expenses.

Analyzing Margin Results

After calculating your margins, it's important to analyze the results regularly to identify areas where you can improve your profitability. This could include adjusting pricing for specific products, reducing operating expenses, or sourcing materials at a lower cost. By analyzing your margins regularly, you can optimize your business operations and maximize your profits.

Utilizing BigCommerce Reports for Margin Analysis

Accessing Profit Margin Reports

In addition to manually calculating margins, BigCommerce provides built-in reports that can help you analyze your margins more easily. To access these reports, navigate to the Analytics section of your BigCommerce dashboard and click on the Profit Margin report. This report provides a summary of your profit margins over a specific timeframe.

Customizing Reports for Specific Timeframes and Products

You can customize the Profit Margin report by selecting specific timeframes and products to analyze. This can help you identify trends in your margins and pinpoint areas where you can improve profitability. By using these reports regularly, you can identify issues before they become major problems and make informed decisions about your business operations.

Interpreting Report Data

When analyzing the Profit Margin report, pay attention to trends in your margins over time. Look for products that consistently have low margins and consider adjusting pricing or sourcing materials at a lower cost to improve profitability. Additionally, pay attention to your net margins to ensure that operating expenses are not eating into your profits. By monitoring your margins through these reports, you can make data-driven decisions that improve your business's overall profitability.


Calculating margins is a crucial aspect of running any business that sells products. In BigCommerce, calculating margins is easy with built-in margin management tools and integrations with third-party margin calculation tools. By configuring your product pricing, entering cost of goods sold, and regularly analyzing your margins, you can optimize your business operations and maximize your profits. Utilizing built-in reports in BigCommerce can help you monitor your margins more easily and make data-driven decisions to improve profitability.

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