How to Calculate Gross Sales in Teachable

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As an online course creator, keeping track of your revenue is crucial to understanding the success of your business. While Teachable provides many financial reports, one of the most valuable is the Gross Sales report. This report displays all revenue earned from course sales before any deductions such as refunds or chargebacks. In this article, we'll break down how to calculate gross sales in Teachable, including its definition, importance, and how to set up accurate calculations.

Understanding Gross Sales in Teachable

Before diving into the nitty-gritty of calculating gross sales, let's first define exactly what it encompasses. Gross sales are the total amount of revenue earned from course sales before any deductions or taxes are taken out. This includes all transactions, including those made through payment gateways like PayPal or Stripe.

It's important to note that gross sales do not take into account any refunds or chargebacks that may occur. These transactions are considered separately and are deducted from the gross sales to calculate net sales.

Definition of Gross Sales

To clarify further, gross sales can be split into two categories in Teachable:

  1. Course sales: The money earned from the purchase of courses, bundles, and upsells.
  2. Product sales: The money earned from the sale of products, such as eBooks or merchandise, through the Teachable platform.

It's important to keep track of both course sales and product sales separately as they may have different profit margins and expenses associated with them.

Importance of Tracking Gross Sales

Knowing your gross sales is essential in evaluating the performance of your business. It represents your total earnings before any expenses, allowing you to better understand the overall financial health of your business. It also helps you set pricing strategies, evaluate marketing efforts and make informed decisions about future revenue sources.

For example, if you notice that your gross sales have been steadily increasing, you may want to consider investing more in marketing to continue that growth. On the other hand, if your gross sales are stagnant, you may want to evaluate your pricing strategy or consider offering new products or courses to increase revenue.

Tracking gross sales also allows you to compare your performance to industry benchmarks and competitors. This can help you identify areas where you may be falling behind and make necessary adjustments to stay competitive.

Overall, keeping track of your gross sales is crucial for the success of your business. By understanding what it encompasses and how to track it in Teachable, you'll be better equipped to make informed decisions and drive growth.

Setting Up Your Teachable Account for Accurate Calculations

Before you can start accurately calculating your gross sales, you need to ensure your Teachable account is set up correctly. This includes integrating payment gateways, configuring sales tax settings, and accurately calculating gross sales from course sales.

Teachable is a powerful platform that enables you to create and sell online courses. However, to make the most of this platform, you need to ensure that your account is set up correctly. By following the steps below, you can ensure that your gross sales are accurately calculated, and you can make informed decisions about your business.

Integrating Payment Gateways

The first step in accurately calculating gross sales is integrating payment gateways such as PayPal or Stripe. This allows Teachable to track all transactions made through these platforms and include them in your gross sales reports.

Integrating payment gateways is a straightforward process. You simply need to navigate to the "Payments" section of your Teachable account and select the payment gateway you want to use. Once you have done this, you will need to follow the on-screen instructions to connect your payment gateway to your Teachable account.

It is important to note that different payment gateways may have different fees and transaction costs associated with them. Be sure to research the options available to you and choose the one that best fits your needs.

Configuring Sales Tax Settings

Another essential step is configuring sales tax settings. Depending on your location, you may be required to charge sales tax on your courses or products. By setting this up, you ensure that taxes are taken into account when calculating your gross sales.

Configuring sales tax settings is also a straightforward process. You simply need to navigate to the "Taxes" section of your Teachable account and select the appropriate tax rate for your location. If you are unsure of the tax rate for your location, you can consult with a tax professional or research the information online.

By setting up your Teachable account correctly, you can ensure that your gross sales are accurately calculated. This will enable you to make informed decisions about your business and ensure that you are maximizing your revenue potential.

Calculating Gross Sales from Course Sales

Now that your Teachable account is set up for accurate calculations let's break down how to calculate gross sales from course sales. This includes identifying revenue sources, accounting for discounts, coupons, refunds, and chargebacks.

Identifying Revenue Sources

The first step in calculating gross sales from course sales is identifying all revenue streams. This includes course sales, bundle sales, upsell sales, and any other sources of revenue. By identifying these sources, you can better track where your revenue is coming from.

Accounting for Discounts and Coupons

When calculating gross sales, it's essential to account for any discounts or coupons offered. This means subtracting the amount of the discount or coupon from the total revenue earned from that sale.

Factoring in Refunds and Chargebacks

Lastly, it's important to factor in any refunds or chargebacks. When a customer requests a refund or initiates a chargeback, the revenue earned from that sale is deducted from your gross sales. By accounting for these deductions, you can better understand your net revenue.

Analyzing Gross Sales Reports in Teachable

Now that you know how to calculate gross sales in Teachable let's discuss how to analyze your gross sales reports. Understanding these reports is crucial in evaluating the performance of your business and making informed decisions about future revenue sources.

Accessing Sales Reports

To access your gross sales report, navigate to the "Reports" tab in your Teachable account and select "Revenue". From there, you can view your gross sales broken down by course or product.

Interpreting Sales Data

When analyzing your gross sales reports, it's essential to look at trends over time. Have your gross sales increased or decreased? What revenue sources are performing the best? By analyzing this data, you can better understand where your focus should be and make data-driven decisions.

Exporting Reports for Further Analysis

If you want to dive deeper into your sales data, Teachable allows you to export all revenue reports to a CSV file. This file can be opened in Excel or another spreadsheet program, allowing you to perform further analysis on your gross sales data.

Tips for Increasing Gross Sales in Teachable

Finally, let's discuss some tips for increasing your gross sales in Teachable. To increase revenue, you need to focus on pricing strategies, marketing, and promotion as well as offering bundles and upsells.

Pricing Strategies for Your Courses

One of the most effective ways to increase gross sales is by adjusting your pricing strategy. By experimenting with different prices, free trials, and payment plans, you can find a pricing strategy that works best for your business.

Marketing and Promotion Techniques

Marketing and promoting your courses is crucial in increasing sales. Utilize social media, email marketing, and other online channels to promote your courses, and offer exclusive discounts to your email list subscribers.

Offering Bundles and Upsells

Finally, consider offering bundles and upsells to increase your average order value. Bundles are groups of products or courses sold together at a discounted rate. Upsells are additional products or courses offered during the checkout process to increase the total sale amount.


In conclusion, calculating gross sales in Teachable is essential in understanding the financial performance of your business. By following the steps outlined in this article, you can accurately track your gross sales, analyze your sales data, and make informed decisions about future revenue sources. Additionally, by utilizing pricing strategies and marketing techniques, you can increase your gross sales and take your business to the next level.

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