How to Calculate Email open rate in PrestaShop

7 minute read

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Email marketing is a crucial part of any eCommerce strategy. And while sending out mass email blasts is important, ensuring that those emails are actually being opened and read is even more essential. This is where email open rates come in. In this article, we’ll go over how to calculate email open rates in PrestaShop, why it’s important, and how to analyze the data to improve your email campaigns.

Understanding Email Open Rates

What is an Email Open Rate?

Simply put, the email open rate is the percentage of subscribers who open a specific email campaign. This metric is calculated by dividing the number of unique opens by the number of emails sent, then multiplying by 100 to get a percentage. For example, if you sent out 100 emails and 20 of them were opened, your email open rate would be 20%.

It is important to note that email open rates are not always 100% accurate. Some email clients, such as Gmail, automatically open emails in the background, which can skew the open rate. Additionally, if a subscriber has images disabled in their email client, their email may not be counted as opened even if they have read the content.

Why Email Open Rates Matter in eCommerce

Email open rates are vital for eCommerce businesses because they provide insight into how successful your email marketing campaigns are. If your open rates are low, it could mean that your subject lines are uninteresting or that your emails are not properly targeted to your audience. On the other hand, high open rates can indicate that your content is engaging and tailored to your subscribers’ interests, which can lead to increased conversions.

One way to improve your email open rates is to segment your email list based on subscriber behavior or demographics. For example, you could send different emails to subscribers who have previously made a purchase versus those who have not. You could also personalize your subject lines and email content to make them more relevant to each subscriber.

Another way to increase email open rates is to optimize your email send times. You can use data analytics to determine when your subscribers are most likely to open and engage with your emails. This could vary based on time zones, work schedules, and other factors, so it is important to test and experiment with different send times to see what works best for your audience.

Ultimately, email open rates are just one metric to consider when evaluating the success of your email marketing campaigns. It is important to also track click-through rates, conversions, and other key performance indicators to get a full picture of how your emails are impacting your business.

Setting Up Your PrestaShop Email Campaign

Are you looking for a way to boost your sales and connect with your customers? Setting up an email campaign in PrestaShop may be just what you need. Email marketing is a cost-effective way to reach your audience and keep them engaged with your brand. In this guide, we’ll walk you through the steps to set up your PrestaShop email campaign and increase your open rates.

Choosing the Right Email Marketing Platform

The first step to calculating email open rates in PrestaShop is to choose an email marketing platform that integrates with your store. While there are many platforms available, it’s important to choose the one that best fits your business needs. For example, if you’re just starting out and have a limited budget, Mailchimp may be a good option for you. If you’re looking for more advanced features, such as automation and segmentation, Klaviyo may be a better fit.

Once you’ve chosen your platform, it’s important to set up your account and integrate it with your PrestaShop store. This will allow you to track your email campaign performance and make data-driven decisions to improve your results.

Creating Engaging Email Content

Now that you’ve chosen your email marketing platform, it’s time to create your campaign. The content of your email is just as important as the subject line, so make sure your message is clear, concise, and engaging. Think about what your customers want to hear from you and how you can provide value to them. Use images and call-to-actions to encourage subscribers to click through to your website.

It’s also important to consider the timing and frequency of your emails. Sending too many emails can lead to subscriber fatigue, while sending too few can cause your audience to forget about your brand. Experiment with different schedules to find what works best for your business.

Segmenting Your Email List

In addition to creating engaging content, segmenting your email list can help improve open rates. Dividing your subscribers into specific groups based on their interests or previous purchases allows you to send targeted messages that are more likely to be opened. For instance, if you have a promotion on pet accessories, segmenting your list to only include customers who have previously purchased pet-related products makes the message more likely to resonate.

Segmentation can also help you personalize your messages and build stronger relationships with your customers. By sending relevant content to each subscriber, you show that you understand their needs and are invested in their success.

By following these steps, you can set up a successful email campaign in PrestaShop and increase your open rates. Remember to track your results and make adjustments as needed to continue improving your performance.

Integrating Email Open Rate Tracking in PrestaShop

Email marketing is an essential part of any online business. It is a powerful tool that allows you to connect with your customers and promote your products or services. However, it is not enough to just send out emails. You need to know how your emails are performing so that you can make improvements and optimize your campaigns. One way to do this is by tracking email open rates in PrestaShop.

Installing the Necessary Modules

To track email open rates in PrestaShop, you will need to install an email marketing module or plugin. This will allow you to integrate your email marketing platform with your PrestaShop store. Most email marketing platforms offer modules specifically designed for PrestaShop integration, so consult your platform’s documentation for instructions on how to install and set up the module.

Once you have installed the module, you will need to configure it to work with your email marketing platform. This will involve entering your API key or other authentication credentials to connect the two platforms. Make sure that you follow the instructions carefully to ensure that the integration is successful.

Configuring Your Email Marketing Platform

After installing the module, make sure that your email marketing platform is properly configured to track open rates. This will involve setting up tracking for individual emails so that you can see how many people are opening your emails and when they are doing so.

Most email marketing platforms will have a dedicated section for email tracking. You will need to enable this feature and follow the instructions provided by your platform to set up tracking for individual emails. This may involve adding tracking codes or pixels to your emails, so make sure that you are familiar with the process before you begin.

Setting Up Email Open Rate Tracking

Finally, you will need to enable email tracking in your PrestaShop store. This involves adding tracking codes to your emails that track when an email is opened. This will allow you to see how many people are opening your emails and when they are doing so.

Consult your email marketing platform’s documentation for guidance on how to set up tracking codes. This may involve copying and pasting code snippets into your emails or using a plugin to automate the process. Make sure that you follow the instructions carefully to ensure that the tracking is set up correctly.

By tracking email open rates in PrestaShop, you can gain valuable insights into the performance of your email campaigns. This will allow you to make improvements and optimize your campaigns for better results. So, take the time to set up email tracking and start getting the most out of your email marketing efforts!

Analyzing Your Email Open Rate Data

Understanding Key Metrics

Once you’ve set up email open rate tracking, it’s time to start analyzing your data. Email marketing platforms provide various metrics that can help you gauge the success of your campaigns, such as open rates, click-through rates, and conversion rates. By understanding these metrics and how they relate to each other, you can identify areas for improvement and adjust your campaigns accordingly.

Identifying Patterns and Trends

When analyzing your email open rate data, pay attention to patterns and trends over time. Are your open rates improving or declining? Does a certain type of subject line or content perform better than others? By identifying these patterns, you can make data-driven decisions on how to improve your email campaigns.

Comparing Your Open Rates to Industry Benchmarks

Finally, it’s important to compare your open rates to industry benchmarks. This will help you understand how your campaigns stack up against others in your industry and identify areas where you may need to improve. For instance, if your open rates are consistently lower than industry benchmarks, it may be time to reevaluate your email content or targeting strategy.


Calculating email open rates in PrestaShop is an important part of any eCommerce strategy. With the right email marketing platform and tracking setup, you can gain valuable insights into the success of your campaigns and make data-driven decisions to improve your open rates and ultimately increase conversions. Remember to continually analyze your data, compare your metrics to industry benchmarks, and adjust your campaigns as needed to ensure continued success.

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