How to Calculate Bounce Rate in BigCommerce

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As an online store owner, understanding your website's performance is crucial for driving sales and conversions. One key metric to keep track of is your website's bounce rate. Bounce rate measures the percentage of visitors who leave your website after viewing only one page.

Understanding Bounce Rate

To understand bounce rate, it's important to first define it. Bounce rate is a metric that measures the percentage of single-page sessions where the visitor left your website without interacting with the page. This means that the visitor didn't click on any links, fill out any forms, or make any purchases. Essentially, they arrived on your website and then immediately left.

While a high bounce rate can be concerning, it's important to remember that it's not always a bad thing. In some cases, a high bounce rate may be perfectly normal. For example, if you have a blog post that answers a specific question, a visitor may arrive on that page, find the answer they're looking for, and then leave. In this case, the high bounce rate is not a reflection of the quality of your website, but rather a reflection of the fact that the visitor found what they were looking for.

What is Considered a "Good" Bounce Rate?

The answer to this question depends on a number of factors, including the type of website you have and the goals you have for your visitors. In general, however, a bounce rate between 26% and 40% is considered excellent, while a bounce rate between 41% and 55% is considered average. Anything above 70% is generally considered high and may indicate that there are issues with your website's content, design, or user experience.

How to Reduce Bounce Rate

If you're concerned about your website's bounce rate, there are a number of things you can do to try to reduce it. One of the most effective strategies is to make sure that your website's content is high-quality, relevant, and engaging. This means that you should focus on creating content that is well-written, informative, and visually appealing.

In addition to creating great content, you should also make sure that your website is easy to navigate and that your visitors can find what they're looking for quickly and easily. This means that you should have a clear and intuitive menu, as well as internal links that help guide your visitors to other pages on your website.

Finally, it's important to make sure that your website is optimized for mobile devices. With more and more people using their smartphones and tablets to browse the web, having a mobile-friendly website is essential. If your website is difficult to use on a mobile device, your visitors are much more likely to leave without interacting with your content.


Bounce rate is an important metric that can help you understand how engaged your visitors are with your website. While a high bounce rate can be concerning, it's not always a bad thing. By focusing on creating high-quality content, making your website easy to navigate, and optimizing for mobile devices, you can help reduce your website's bounce rate and improve the overall user experience.

Setting Up Google Analytics for BigCommerce

Tracking your website's performance is crucial for any online business, and Google Analytics is one of the most powerful tools available to help you do just that. By setting up Google Analytics for your BigCommerce website, you'll be able to track important metrics such as your bounce rate, visitor demographics, and more. In this guide, we'll walk you through the process of setting up Google Analytics for your BigCommerce store.

Creating a Google Analytics Account

If you don't already have a Google Analytics account, don't worry – it's easy to set one up. Simply head to the Google Analytics website and sign up with your Google account. Once you've created an account, you'll be given a unique tracking code that you can add to your website.

But why is this tracking code so important? Well, it's what allows Google Analytics to collect data about your website's performance. By adding this code to your BigCommerce store, you'll be able to see important metrics such as your website's traffic, user behavior, and more.

Integrating Google Analytics with BigCommerce

Now that you have your Google Analytics tracking code in hand, it's time to integrate it with your BigCommerce website. Thankfully, this is a straightforward process that can be completed in just a few steps.

To get started, log in to your BigCommerce dashboard and navigate to the "Advanced Settings" section. From there, select "Web Analytics" and then "Google Analytics." You'll be prompted to enter your tracking code in the designated field – simply paste it in and save your changes.

And that's it! Your BigCommerce store is now set up to track important metrics using Google Analytics. It may take a few hours or days for data to start appearing in your account, but once it does, you'll be able to see a wealth of information about your website's performance.

Some additional tips for getting the most out of Google Analytics include setting up goals and tracking events. Goals allow you to track specific actions that users take on your website, such as completing a purchase or filling out a contact form. Events, on the other hand, allow you to track interactions that don't necessarily result in a conversion, such as clicks on a specific button or link.

By taking advantage of these advanced features, you'll be able to gain even deeper insights into how users are interacting with your website – and use that information to make data-driven decisions that can help grow your business.

Analyzing Bounce Rate in Google Analytics

Once you've integrated Google Analytics with your BigCommerce website, you can start analyzing your website's bounce rate.

Navigating to the Bounce Rate Report

To find your website's bounce rate, navigate to the “Audience” section of your Google Analytics dashboard and select “Overview.” From there, you'll be able to see a graph of your website's bounce rate over time.

Interpreting Bounce Rate Data

As you look at your website's bounce rate data, pay attention to any spikes or dips. If you notice a sudden increase in bounce rate, it could be an indication that there's a problem with your website.

Identifying High Bounce Rate Pages

In order to improve your website's performance, it's important to identify which pages are causing visitors to leave.

Sorting Pages by Bounce Rate

You can sort your website's pages by bounce rate to see which pages have the highest percentage of one-page sessions. To do this, select “Behavior” from your Google Analytics dashboard and then click on “Site Content” followed by “All Pages.” From here, you can see a list of all your website's pages and their respective bounce rates.

Analyzing Traffic Sources for High Bounce Rate Pages

In addition to sorting pages by bounce rate, it's also helpful to analyze the traffic sources for each page. This can help you identify whether the traffic coming to a specific page is relevant to the content on that page.

Strategies to Reduce Bounce Rate

Once you've identified which pages are causing visitors to leave, it's important to implement strategies to reduce your bounce rate.

Improving Page Load Speed

A slow page load speed can contribute to a high bounce rate. To improve your website's load speed, consider optimizing images, reducing the number of HTTP requests, and minifying CSS and JavaScript.

Enhancing User Experience and Design

Your website's design and user experience can also play a significant role in your bounce rate. Consider making your website easy to navigate, visually appealing, and mobile-friendly.

Creating Engaging Content

Your website's content is a key factor in keeping visitors engaged. Make sure your content is relevant, informative, and easy to read.

Optimizing Calls to Action

Your calls to action (CTAs) are what encourage visitors to take action on your website. Make sure your CTAs are prominent, clear, and relevant to the content on your page.

By implementing these strategies, you can reduce your website's bounce rate and improve your online store's performance.

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